Case Study
The National Gallery
www.redeye.com www.redeye.com THE NATIONAL GALLERY MARKETING AUTOMATION RedEye International Ltd 26, Grosvenor Gardens, Victoria, London SW1W 0GT Registered in England No. 4035064 The National Gallery shop is part of the National Gallery Company Limited and delivers around the UK and to over 80 countries worldwide. The National Gallery attracts around 5 million visitors annually, of which 12% make purchases in one of the Gallery shops; every pur