The Martin Agency CASE STUDY "PITNEY BOWES MAPINFO’S CUSTOMER SEGMENTATION SYSTEM COMBINES THE BEST LOCATION INTELLIGENT CLUSTERING METHODS, TECHNIQUES AND ALGORITHMS.” Warren Foster, Vice President of Research, The Martin Agency LOCATION INTELLIGENCE HELPS THE MARTIN AGENCY, ONE OF THE LARGEST ADVERTISING AGENCIES IN THE U.S., BEST REACH ITS CUSTOMERS’ TARGET MARKETS. Challenge Rather than making decisions based on old assumptions or gut fe

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