Case Study: The Long Term Effects of a Website Update -Marketing 360® How does a website redesign affect conversions over the long-term? This home health care and assisted living service in Hawaii got immediate results – that lasted. We sometimes get prospective clients at Marketing 360® who wonder if redesigning an old website is worth it. An established home care and assisted living service came to us in late 2015 with a site that was dated and not ready for mobile technology. Here’s what it looked like:Functional, but hardly stellar. But the real drag on results was that it could not be navigated using mobile devices. Their conversion rates were low and decreasing as mobile traffic became more common. So we updated the site on UXI®:You might give this a glance and think sure, the n

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