Case Study: Acupuncture Website is Informative and Persuasive - Marketing 360® This Marketing 360® acupuncture marketing client gets excellent long-term value from a sharp website that educates potential patients and persuades them with powerful testimonials. Acupuncture can be tricky when it comes to converting new leads. The problem is that the potential patients who would benefit from the procedures are often skeptical and fearful of the process. It’s the job of an acupuncture website to calm these fears, educate people on the benefits of procedures, and assure them that it works for others. This website does an excellent job of achieving these goals. Let’s break down how. Here’s the initial content on the homepage.Two important things happen here. The first that there is an easy to

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