The Live to Virtual Pivot: 4 Best Practices to Help your Clients Engage Virtually HELP YOUR CLIENTS REDUCE VIDEO FATIGUE AND GET HIGHER QUALITY INSIGHTS WITH OVER-TIME MEETINGS The events of early 2020 changed the way your life science clients conduct business. Prior to the emergence of COVID-19, companies sensitive to the cost and environmental impact of global business travel were already choosing to conduct smaller local or virtual events 1 . Now that large-scale live events – always vulnerable to disruption due to recession, global conflict, and other factors – are on hold, a virtual communication strategy for your life science clients is essential. The global market for online meeting software is forecast to reach more than $6 billion by 2024 2 . While COVID-19 accelerated th

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