The Indian Express, one of India’s most respected news organizations delivering trusted coverage across politics, entertainment, sports, and more through comprehensive analysis and fearless reporting, grew loyalty, engagement, and subscribers with Taboola software's personalization features. Users on personalized pages saw 77% higher CTR, 29% more average monthly pageviews, and 50% higher time spent on site versus curated pages, fueling revenue and retention. As Sanjay Sindhwani, CEO of Indian Express Digital, affirmed: “We’ve also seen strong growth in new and retained subscribers... with Taboola. They are now a vital partner in our digital growth strategy.”

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