The Independent, a leading UK-based digital news brand and top ten US news brand, grew push notification subscribers from 46K to over 1M in just seven weeks using Taboola software's Push solution, which drove 2% of total traffic. Taboola's transformational integration and advanced personalization delivered relevant stories to audiences, boosting engagement far beyond traditional one-size-fits-all systems while freeing editorial time. As Chloe Hubbard, UK Editor, raved: “Taboola’s integration has been transformational... We’re particularly impressed by the level of personalisation... driving strong audience engagement.”

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