Gazeta de São Paulo seized an ideal partnership with Taboola software to boost revenue and engagement, implementing tools like Taboola Feed (perfectly matching its scrolling editorial layout), Newsroom, Push, and Audience Exchange across its workflow—driving a 21% increase in Taboola revenue with Push, 13% traffic uplift with Taboola For Audience, and 3% of total traffic from Push in the first two months. This comprehensive integration led to significant page view growth. As Daniel Villaça Souza, President Director, shared: “We were particularly impressed with the Taboola Feed... leading to a big increase in page views.”

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