SURVEY CASE STUDY silverpop.com © 2012 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. PAGE 1 THE HOUSTON CHRONICLE Newspaper company partners with Silverpop Services to add behavioral components to program and creates headlines with 7X increase in conversion THE COMPANY The Houston Chronicle, one of the largest news- papers in the United States, was founded in 1901 and was a

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