SURVEY CASE STUDY silverpop.com © 2014 Copyright Silverpop. All rights reserved. The Silverpop and CoreMotives logos are a registered trademark of Silverpop Systems Inc. PAGE 1 HERSCHEND FAMIL Y ENTERTAINMENT Putting Data at the Marketers’ Fingertips with CoreMotives THE COMPANY Herschend Family Entertainment (HFE) is the largest family-owned, themed attractions corporation with 26 family-oriented theme parks and attractions across the

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