CaseStudy MEDIA GROUP Increase in native ad revenue 300% meltygroup Sees a 300% Increase in Native Advertising Revenue with Taboola “The transition to Taboola Feed and our partnership with Taboola is a real success. Thanks to the know-how and determination of their teams, we managed to find a very good balance between the monetization of sponsored content, the recirculation of our organic content and an optimal experience for our users. “ - Jean-Marc Yildiz, Chief Digital Officer, meltygroupCaseStudy COMPANY meltygroup is France’s leading media group specializing in youth culture online. Its sites, targeted to an audience of 12-17 year olds and 18-34 year olds. CHALLENGE Optimize the monetization of content pages and recirculation of organic content, while offering an op

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