News La Provence Generates 77% More Revenue with Taboola Feed La Provence is property of the French Regional Daily Press, covering Bouches-du-Rhône, Vaucluse and Hautes- Alpes. LaProvence.com attracts 17 million visitors a month (Source:OJD). Advertising Revenue Growth Increase in Organic Clicks +77% +220% COMPANY CHALLENGE SOLUTION RESULTS Strengthen digital strategy, particularly in terms of reader engagement and advertising revenue, to offset a decline in sales and a rise in print prices. Implement Taboola Feed to improve reader engagement, time on site, and overall traffic, and increase revenue from sponsored content. With Taboola Feed, La Provence increased advertising revenue by 77%, and increased organic clicks by 220%. “Working with Taboola has brought us satisfaction on

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