Data-driven marketers at RealMassive are getting significant boost in earned media with real-time PR monitoring and reporting
Data-driven marketers at RealMassive are getting significant boost in earned media with real-time PR monitoring and reporting
1 PagesBRANDS “As a data-centric startup, having the ability to access real-time earned media metrics allows us to craft effective outreach strategies, report on results, and adjust on the fly to produce greater coverage.” CRAIG HANCOCK, CEO THE PROBLEM Startup Marketers Needed On-Demand Earned Media Tracking Tool As commercial real estate’s first open and distributed marketplace, RealMassive’s marketing team needed to be more agile and responsi
