1 Client Case Study: COMPANY OVERVIEW Located in Aldergrove, British Columbia, the Greater Vancouver Zoo is home to 140 species on 120 acres, many of whom are rescued, donated and orphaned animals. Their mission is to support conservation efforts and projects while inspiring the CHALLENGE Seeking to raise brand awareness and build relationships with the local community, the Greater Vancouver Zoo recognized the need to reengage their existing social media channels, Facebook, Twitter and Instagram, to raise brand awareness and build community relationships. The Greater Vancouver Zoo lacked a clear social media strategy stipulating appropriate account usage related to audience and content. Their goal was to change this and utilize the social channels to grow visitor numbers, improve b

Join for free to read