Case Study
The Gold Standard in Attracting Jewelry Customers: Engaging customers with content
www.beloandco.com | 844.886.2252 SOLUTION By developing a custom targeted marketing approach, our advertising team connected an affluent target audience with compelling content that encouraged potential buyers to visit their stores. Our native advertising program included six pieces of sponsored content on local digital publications across Dallas, including dallasnews.com and guidelive.com, as well as local news and entertainment sites. This strategy used inherently non-disruptive content, encouraging customers to engage directly with our client’s brand through entertaining quizzes, useful advice articles and product knowledge information — all without any unnecessary pressure to buy. The Gold Standard in Attracting Jewelry Customers Engaging customers with content Our client, one of