SOLUTION With the use of heatmap and scroll map technology, our conversion rate optimization (CRO) specialists determined in real time which areas of the homepage visitors inspired the most visitor interaction. Our CRO team was even able to show the client which of those areas were of highest interest and which could be assigned a lower priority. Based on this data, we recommended the following improvements : 1. Page layout design updates 2. Revisions to website copy 3. Alternate calls to action 4. Upgrades to specific plugins Real-Time T esting Leads to Conversion Results The impact of CRO on engagement While working with our SEO and paid search marketing teams to optimize his brand’s online marketing initiatives, a bariatric surgeon enlisted our experts to recommend improvements for

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