Case Study

The goal of .REALTOR is to transform the trust people have in REALTORS® in the traditional world to the online world.

The goal of .REALTOR is to transform the trust people have in REALTORS® in the traditional world to the online world.

Pages 2 Pages

One World, One Internet ICANN Case Study Website Registry Name Location http://www.about.realtor Real Estate Domains LLC Cleveland, Ohio, USA .REAL TOR * Source available upon request Date TLD available on Internet: 20 October 2014 Number of registrations: ~100,000 as of 14 April 2015 “REAL TOR® is a unique, well- understood term that translates to trust in the real estate market. With .REAL TOR, that trust is now established online. ” .REALTOR was developed in partnership with Second Generation Ltd., the Embrescia family’s investment firm, and the National Association of REALTORS® (NAR), the largest trade association in North America, with more than 1 million REALTOR® members. According to NAR, 90 percent of recent home buyers used the Internet in their search process. With the

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