The Global Sales Managers Workout
The Global Sales Managers Workout
2 PagesCase Study ? Apter Development, 2012 Page 1 of 2 The Global Sales Managers Workout Creating an integrated approach for a global sales force The media / advertising market is rapidly changing; organisations increasingly want to address their customers and stakeholders using several different media channels such as print, web, events, etc in an integrated way. The Economist Group turned to Apter Development to help mobilise t
