The Force Multiplier: Heron Financial Grows Business with Social Media
The Force Multiplier: Heron Financial Grows Business with Social Media
4 PagesCASE STUDY Effective Social Media Strategy Yields Real Results Heron Financial Founder and President David Edwards says social media is the “force multiplier” for firms like his that seek growth. He considers it critical to success at Heron, and uses his social channels to support his overall marketing strategy. For example, he generated 50 customer leads from a 15-minute appearance on Bloomberg Radio’s The Hays Advantage. During the show
