WHITEP APER The ‘Five Ws’ of GDPRThe ‘Five Ws’ of GDPR 2 Executive Summary This ZAP White Paper aims to set businesses on the road to understanding and working with GDPR, the EU’s radical and far-reaching data protection legislation, which comes into force in May 2018. In talking with our customers and partners, it’s clear that—even with the compliance deadline now looming—many businesses could really benefit from a clear and concise summary of not only why this legislation exists, but what the practical ramifications are, both from a data management and a business- wide perspective. In this white paper, we discuss the ‘five Ws of GDPR’, namely what, who, where, why and when: 1. What is GDPR? And what are the ramifications for your business and your customers? 2. Why is GDPR f

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