Background Joval Wine Group is a family-owned group of businesses in Australia specialising in different areas of wine, from production, accessory production to warehousing and storage to third party logistics and getting it to retailers. T otalling 250 staff it was founded in 1963 and includes distribution companies Red + White and Mezzanine, The Fine Wine Specialist, which are among the most prestigious wine distributors in the Australian market. Challenges Joval Wines has a major strength – but that strength that makes its data and analytics quite complicated. It aims to be a one stop group for all elements of wine production and distribution, from growing the grapes to taking them through third party logistics and finally to the consumer’s glass. The snag is that the data u

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