Collibra achieved a 53% increase in early sales pipeline velocity by integrating storytelling and Gen AI into its sales process, in collaboration with Navarro and Associates, Up 2 Speed, and Noodle Factory. The initiative trained sales teams to use storytelling techniques to build emotional connections, making their pitches more engaging and persuasive. The AI-powered coaching tool Walter provided real-time insights, enhancing persona understanding and sales effectiveness. 82% of reps completed elevator pitch exercises, and 46% recommended the training. The success led to an expanded framework, including AI governance discussions, ensuring continued sales growth and adaptability.

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