Case Study
The event provedto be one of the most successful telethons in history, being simulcast worldwide to over 100 different countries.
The event provedto be one of the most successful telethons in history, being simulcast worldwide to over 100 different countries.
About Shelter from the Storm On August 29, 2005, Hurricane Katrina slammed into the Gulf Coast region, becoming the costliest natural disaster- as well as one of the five deadliest hurricanes- in the history of the United States. The catastrophe was unprecedented, with over 90,000 square miles (an area almost as large as the United Kingdom) being declared a disaster area, over 300,000 households being evacuated, and over 700,000 people requiring some level of federal assistance. Shelter from the Storm, a one-hour concert television special and telethon was scheduled to benefit the victims of the storm, lead by CBS and NBC. The event would be broadcast on four other major networks, and broadcast to over 100 countries across the globe, with all donations going to the Ameri