Case Study

The Entertainer Relaunches Flagship Store With Exciting New LED System

The Entertainer Relaunches Flagship Store With Exciting New LED System

Pages 8 Pages

The Entertainer THE ENTERTAINER RELAUNCHES FLAGSHIP STORE WITH EXCITING NEW LED SYSTEM ABOUT THE CLIENT Following a period of notable growth, The Entertainer has consolidated its position as the fastest growing multichannel toy retailer in the UK. With year on year profits on the rise by a staggering 37%, the company has stepped up investment into updating its existing stores expanding into new territories. To mark this latest wave of success, The Entertainer allocated a substantial budget of £700,000 to refurbish its flagship store in London’s Westfield Shopping Centre, in Shepherd’s Bush. Far exceeding its typical quota for lighting refits, the company was eager to make a bold statement with the relaunch of this particular store, reaffirming its core values and its place as o

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