Allianz GI+ Turtl Radically improved reader intelligence helps put audiences first Click here or press enter for the accessibility optimised versionIs our content worth it? Outdated content and insufficient data left Allianz GI short on performance & insight Click here or press enter for the accessibility optimised versionLack of insight Much of Allianz GI's content existed in static, copy-heavy formats like PDFs. As a result, the team were severely lacking insightful data beyond opens and click rates, which reveal little about a reader's actual engagement with a piece of content. Poor performance Key distribution channels like email marketing were failing to deliver the kind of performance they expected, and overall engagement was low. Engaging audiences with better content experiences wa

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