The customer is a privately held, FDIC registered community bank located in the Midwest.
The customer is a privately held, FDIC registered community bank located in the Midwest.
6 PagesCASE STUDY Implement proven marketing solutions that are built for foreign currency success when you choose CXI Customer The customer is a privately held, FDIC registered community bank located in the Midwest. The bank has approximately $4 billion in assets and 50 full service locations in The United States. Their primary focus is to provide their expertise in a range of financial offerings along with personal attention and a main focus on their clients. The company has over 40 years of experience in the financial services industry. Challenge The financial institution offered the foreign currency product for clients on an as-needed basis without much promotion or branch-wide awareness. The bank identified the foreign currency service as an opportunity to generate fee income whi
