CASE STUDY Initiate your foreign currency services with marketing solutions designed to boost awareness when you team up with CXI Customer The customer is a privately held, FDIC registered community bank located in the Midwest. The bank has approximately $25 billion in assets and over 300 branches of full service locations in the United States. Their primary focus is to provide a sophisticated suite of financial products delivered with high-quality and personal customer service. Challenge The financial institution previously had no marketing support to help showcase their foreign exchange services. The bank identified the foreign currency service as an opportunity to generate more awareness, while better servicing its client’s needs. This prompted the bank to find a foreign exc

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