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Medialaan Drives Ad Revenue with Gigya’s Customer Identity Management Platform

Medialaan Drives Ad Revenue with Gigya’s Customer Identity Management Platform

Gigya
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CASE STUDY About Medialaan Medialaan is the leading media and entertainment company in Belgium, with four radio stations and seven television channels. Medialaan is the founder of VTM, the first and largest commercial TV station in Flanders and the network of such popular shows as So You Think You Can Dance and The Voice. The Challenge To combat growing competition from media streaming providers, Medialaan sought to add value for its adver

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