Case Study
The Baseline of Health Foundation’s Search for Stability Leads to iContact
The Challenge The Solution The Baseline of Health Foundation’s marketing program is built on email marketing. A few years ago, Baseline entrusted a small, boutique email marketing provider with these efforts. As deliverability, reporting, and communication problems mounted, however, the relationship between Baseline and its provider deteriorated. When the provider contacted Baseline to say that the relationship wasn’t working out, Baseline