Case Study
Sonic Automotive Extends BSM Strategy to Digitize Contract Management
© 2021 Coupa Software. All rights reserved. CUSTOMER STORY Sonic Automotive Extends BSM Strategy to Digitize Contract Management Based in Charlotte, North Carolina, Sonic Automotive, Inc. is a Fortune 500 company and one of the nation’s largest automotive retailers. Sonic operates 84 franchise dealerships representing over 20 brands, as well as EchoPark Automotive, which provides a haggle-free buying experience for low mileage pre-owned vehicles. With 19 locations and more on the horizon, the growth of EchoPark Automotive has been so rapid that the Company’s procurement and legal teams quickly realized they needed digital transformation for managing contracts. While purchasing and sourcing had already been successfully digitized, manual processes remained in place for negotiati