SOCIAL TRACKING with facebook, instagram & twier: #ThankfulThisHoliday Case Study Throughout the month of December, we gave people all over the world the opportunity to share holiday cheer and express gratitude on our digital billboards across North America. The photo-interactive #ThankfulThisHoliday campaign utilized Lamar’s digital capabilities to feature authentic, user-generated photos from social media on our digital out-of-home net

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