Testing Advertising Online Gives Client Access to Wider Community Feedback
Testing Advertising Online Gives Client Access to Wider Community Feedback
2 PagesTesting Advertising Online Gives Client Access to Wider Community Feedback OVERVIEW St. Joseph’s Hospital and Medical Center in Phoenix and its advertising agency, Prairie Dog | TCG, wished to understand the hospital’s relative perception compared to other hospitals in the market, specifically Phoenix Children’s Hospital, as well as to test potential name alternatives and positioning concepts for St. Joseph’s pediatric program. METHODOLOG
