Food Ingredient Trade Association: Measuring Public Opinion Leads to Surprising Results
Food Ingredient Trade Association: Measuring Public Opinion Leads to Surprising Results
2 PagesFood Ingredient Trade Association: Measuring Public Opinion Leads to Surprising Results CASE STUDY In an atmosphere of controversy and misinformation propagated in the press, through online channels and via word of mouth, public opinion may not be what we perceive it to be. Such turned out to be the case with this ingredient. SITUATION Despite years of safe use in foods and beverages and annual sales topping $4 billion, concern about the
