Tesco creates the UK’s first virtual grocery store
Tesco creates the UK’s first virtual grocery store
1 PagesKEY F ACTS Client: Tesco Campaign: Come home to a full fridge Location: Gatwick Airport Target Market: Holidaymakers T esco creates the UK’s first virtual grocery store T esco used interactive digital eyelites to ensure that flyers didn’t go home to an empty fridge. THE DET AILS T esco created the first virtual supermarket store at Gatwick Airport where customers could view a range of everyday products on Eye Airports’ media, scan the barc
