Land Rover puts flyers in the driving seat with Eye THE DET AILS: Eye created a bespoke special build campaign for Land Rover at Gatwick, Stansted and Manchester airports. The campaign utilised existing media to give passengers a sensory in-car experience through responsive, interactive content and directional sound. Digital six-sheets invited passersby to step on an actual Range Rover accelerator pedal using the call to action ‘Push the pe

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