HIGH QUALITY – THE "WIRE TECH" SHOPFITTING SYSTEM COMBINED WITH WOODEN SHELVES IN THE SPIRITS SECTION. THE ELEGANT PRESENTATION IS COMPLEMENTED BY A LARGE IMAGE AS WELL AS BY WOODEN FLOORING. In February, Tesco launched a store format with a completely new design in the Czech Republic. !e first new department store opened with the name "My Liberec" in Liberec, the largest city in northern Bohemia. !e store, located in the new "Forum Liberec" shopping centre, has intentionally not been given the name "Tesco". Instead, the third-largest retailer in the world is aiming to convey regional proximity, which creates identity, to its Czech customers – and is doing so by naming the store after the city. "My Liberec" is the flagship store showcasing Tesco's new department store with its substantial

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