The Challenge TEN, The Enthusiast Network, is the world’s premiere transmedia network of enthusiast brands including Motor Trend, Automobile, Surfer, and many others. TEN engaged iProspect to identify the cause of declining organic search traffic for their flagship Motor Trend brand. iProspect determined that there were two primary factors. First, Motor Trend’s cornerstone Buyer’s Guide content had been negatively impacted by Google’s Panda update. Second, TEN was seeing specific issues with load times for mobile pages, which was primarily caused by third-party advertisement server load - an element of the site that is critical to their business model. TEN and Motor Trend Rebounding from a post-Panda decline in organic trafficThe Results 135% YoY increase in SEO visits 5x YoY increase in S

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