SUCCESS STORY: TELEKOM ROMANIA Telekom Romania gets innovation advantage New player in Telecom differentiates customer service with Genesys The rebranding of the decade September 13, 2014 was a red-letter day for the Romanian telecom industry. Landline provider Romtelecom and mobile operator Cosmote România joined forces to become Telekom Romania, part of the Deutsche TelekomGroup. The rebranding came amid increasing competitive pressures. A growing number of service providers were forcing price competition, driving down average per-user revenue. Aiming to break this cycle and differentiate it from the competition, the Telekom Romania brand promise is based on quality and value for money rather than cost. “We believe that state-of-the-art customer care and technological leader

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