“ As a leading provider of cloud customer engagement solutions, this organization facilitates more than 14+ billion interactions a year across a multichannel environment. With accelerating market demand to simplify omnichannel engagement, this company was seeking a way to optimize their expansion approach. To achieve this, they needed to broaden their understanding of their total addressable market (TAM), identify potential adjacent markets, and discover companies where they would have the most immediate impact. After reviewing several other data solution partners, they found InsideView to provide the breadth of insight needed to better understand their whitespace. Customer Case Study Telecommunications Software Company Expands to New Markets by Discovering Whitespace Oppo

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