How Great Clips Increased ROI 315% Without Over-Couponing How Great Clips Increased ROI 31 5% Without Over-Couponing COMPANY OVERVIEW via Multi-Channel Campaigns Driven by Behavioral Data customer journey analysis. Great Clips faces a number of key issues in its acquisition and retention marketing, which needed to be addressed by the new program: • Develop a program that was both eective and easy to execute, to ensure maximum participation from franchisees. • Identify techniques that can motivate salon visits without deep discounts that would erode prots. • Understand the customer buying process, so that the stimulus was received at the right time. • Deliver messages timed to customers’ haircut needs and preferences. • Create messages relevant to customers’

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