www.dundas.com Transactional Data Sales may be both a science and an art form, but when it comes to data it is essen- tially about productivity and earnings. In telemarketing each call is a transaction that provides some kind of data that can shed light on these two fundamental Key Perfor- mance Indicators (KPI’s). Some calls create sales. Some deal with customer service issues. Some create coaching opportunities. Whatever the case, they all cr

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