Case Study

TCS enables TML to harness the power of social media for the Tata Nano launch

TCS enables TML to harness the power of social media for the Tata Nano launch

CLIENT EXPERIENCE TCS enables TML to harness the power of social media for the Tata Nano launch Tata Motors Limited (TML) is the largest automobile manufacturer in India. It has grown to become a global automobile company through a series of acquisitions. The company created a buzz in the industry with the release of the Tata Nano, a small car at a disruptive price point. To keep a tight rein on costs and yet make the Nano a marketin

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