OBJECTIVES Due the complexity of their multi-layered architecture, TATA CLiQ requires an integrated synthetic+RUM digital experience management (DEM) solution that allows them to detect and fix performance issues before customers are impacted. To do this, they need a platform that provides real-time insight into the customer-centric parts of their service delivery chain for both their desktop and mobile sites. In particular, TATA CLiQ is focused on ensuring that their page load times (particularly on high-traffic pages) are kept at an acceptable level to ensure that their customers don’t experience long waits. They also need to make sure that their browsing, selection, and checkout processes are optimized so that their customers don’t abandon their purchases. TATA CLiQ, a subsidiary o

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