Case Study
Sourcepoint Scales Its Business While Optimizing its Clients’ End User Experience
“The strong combination of technology, skill, expertise, and flexibility make Catchpoint unique in the market and a terrific partner.” — BRIAN KANE, CO-FOUNDER AND COO OF SOURCEPOINT Optimize the End User Experience Sourcepoint’s research finds that consumers are more likely to opt in to a company’s privacy policies if they have a good user experience. With that in mind, it’s paramount that the company can emulate that experience on behalf of its clients – specifically web page performance since that directly impacts clients’ privacy consent rates and monetiza- tion. Sourcepoint focused on back-end monitoring to ensure uninterrupted delivery of its web-based solutions but lacked a way to track and quantify end-user experience. “To satisfy our clients in this area, we soug