Tata Steel’s worldwide team uses the Bynder ‘Brand Center’ to manage, coordinate and control their digital media resources
Tata Steel’s worldwide team uses the Bynder ‘Brand Center’ to manage, coordinate and control their digital media resources
7 Pages? Customer Success Story: Tata Steel PublicVersion: 2.0 Public What’s inside Table of contents About Tata Steel 3 Previous Challenges 3 How Bynder helped 4 About Bynder 6 Customer Success Story: Tata Steel www.bynder.com Page 2 29.11.17Version: 2.0 Public About Tata Steel Tata Steel is a multinational steel-making company. Tata Steel’s worldwide team uses the Bynder ‘Brand Center’ to manage, coordinate and control their digital media resources. Previous Challenges In a company as prolific as Tata Steel, flawless structure within a project is obligatory. In the past, maintaining control over marketing assets and resources was tricky, especially when the marketing department had a number of different processes in motion. Lacking efficiency and control when it comes to medi
