Tata: R. Ramkrishnan In 2005, Tata Motors revolutionized India’s small commercial vehicle segment when we introduced ACE. The four-wheeler quickly became a market leader. However, after just three years, sales stalled. We needed to recapture our sales momentum. We launched “Race with ACE”—a transformation program aimed at boosting sales and laying a foundation for long- term growth. To help get this program up and running, we turned to

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