Targeting users on a pre-submit and pre-click basis, Ve utilised its intelligent email remarketing solution to drive Vodafone’s conversion rates.
Targeting users on a pre-submit and pre-click basis, Ve utilised its intelligent email remarketing solution to drive Vodafone’s conversion rates.
2 PagesCUSTOMER STORY Targeting users on a pre-submit and pre-click basis, Ve utilised its intelligent email remarketing solution to drive Vodafone’s online conversion rates. Vodafone. About Vodafone Vodafone is a British multinational telecommunications company, with a brand that is known and recognised across the globe. After out- performing a third-party partner with pre-submit email campaigns, Ve went on to set up post-submit campaigns. These campaigns were initially aimed at Pay as You Go and Pay Monthly customers, but following excellent results, the audience pool was expanded to also include In-Life Sales, Upgrades, Sim Only, and Business customers. The telecommunications industry has a notoriously high abandonment rate of 85%, due in part to fierce competition between the leading
