Kenshoo.com to the better performing campaigns using Kenshoo’s suite of solutions and advanced optimization. The team hoped to reduce manual efforts, save time, and increase efficiency to give them the ability to scale and grow overall efforts. In one specific instance, a federal statewide client had a goal of increasing its organic e-mail audience by 25% over a 3 week period. The client had specific custom audiences it wanted to target with a modest budget. Targeted Victory’s job was to ensure the campaign spend was as efficient as possible. With how quickly the political landscape can change, the team sought an innovative partner who would allow them to leverage new and creative ideas, technology and functionality to maintain its position as a leader in the market. CASE S

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