Case Study
Target Store Renovations Blend Construction with Changing Consumer Habits
Target Store Renovations Blend Construction with Changing Consumer Habits Matt Murray Mar 21, 2017 8:00:00 AM Target plans to remodel the majority of its locations in a large-scale rollout over the next two years, with over 600 locations scheduled for updating by 2019. These changes will focus on refreshing existing Target locations, making the stores more digital-shopping friendly by functioning as distribution centers, and expanding their fleet of “flexible-format” store locations.Flexible-format stores are smaller locations focused on providing a more specialized retail experience in a particular location, with the majority of these stores concentrated in city centers and near college campuses. They are adaptable to changing consumer tastes and serve as quick-stop locations for area