Case Study

Target Store Renovations Blend Construction with Changing Consumer Habits

Target Store Renovations Blend Construction with Changing Consumer Habits

Target Store Renovations Blend Construction with Changing Consumer Habits Matt Murray Mar 21, 2017 8:00:00 AM Target plans to remodel the majority of its locations in a large-scale rollout over the next two years, with over 600 locations scheduled for updating by 2019. These changes will focus on refreshing existing Target locations, making the stores more digital-shopping friendly by functioning as distribution centers, and expanding their fleet of “flexible-format” store locations.Flexible-format stores are smaller locations focused on providing a more specialized retail experience in a particular location, with the majority of these stores concentrated in city centers and near college campuses. They are adaptable to changing consumer tastes and serve as quick-stop locations for area

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