PubMatic and Tappx joined forces to monetise mobile inventory across the apps of its registered developers. This drove a near 400% increase in Tappx advertising revenue just one quarter after full integration and also a quarterly increase in effective CPMs of 34%. THE STORY BEHIND THE SUCCESS Tappx is an app developer community for monetisation and cross-promotion, with almost 20,000 registered developers. Founded in 2014, Tappx was accredited as an EU fast-growing start-up by both TheNextWeb and RedHerring. TAPPX CHOSE PUBMATIC FOR 3 KEY REASONS: 1. PubMatic gave Tappx control over its programmatic technology stack with PubMatic’s open and flexible yield monetisation platform. 2. PubMatic’s intuitive user interface and enterprise-grade analytics, combined with devoted customer

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